X Games sluit grote crypto-deal met MoonPay
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De achtcijferige partnerschap van de X Games met MoonPay vertegenwoordigt een belangrijke mijlpaal in de mainstream adoptie van crypto, aangezien een toonaangevend merk in de actiesporten blockchaintechnologie omarmt. Deze samenwerking duidt op een groeiend institutioneel vertrouwen in de commerciële levensvatbaarheid van crypto, waarbij de infrastructuur van MoonPay wordt benut om mogelijk crypto-betalingen, NFT's of fan engagement tokens te integreren in het X Games-ecosysteem.
Terwijl de X Games overgaat naar een league-gebaseerd formaat, zou deze deal de fan-monetisering en wereldwijde toegankelijkheid kunnen verbeteren via crypto-oplossingen. Het weerspiegelt een bredere trend waarbij traditionele entertainment-entiteiten Web3-innovaties verkennen om omzet en publieksgroei te stimuleren, wat mogelijk een precedent schept voor vergelijkbare sport- en mediapartnerschappen in 2024.
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